Business-to-business
Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer.
B2B Related Podcasts
Social media is all the rage but does it really deliver?
social media is all about creating visibility and managing market perceptions when it really counts. Here’s a short podcast about the complex B2B buying process – and the roles social media – and your Website – play in this process. Think of it as a Cliff’s Notes plan to woo and win those big deals.
Published on Friday 30th of July 2010 04:59:03 AM
Study: Most Effective B2B Social Media Tactics are IT ‘Lite’
According to a new study involving more than 1,700 small business leaders, companies marketing to small businesses would be well advised to focus on social media tactics requiring little IT investment, such as webinars, podcasts and establishing a presence on top social networking sites, before pursuing more IT resource intensive initiatives such a
Published on Friday 30th of July 2010 04:59:03 AM
Study: Most Effective B2B Social Media Tactics are IT ‘Lite’
According to a new study involving more than 1,700 small business leaders, companies marketing to small businesses would be well advised to focus on social media tactics requiring little IT investment, such as webinars, podcasts and establishing a presence on top social networking sites, before pursuing more IT resource intensive initiatives such..
Published on Friday 30th of July 2010 04:59:03 AM
B2B Buzz Marketing with Paul Dunay : Find and Convert
B2B buzz marketing with Paul Dunay. I finally got my calendar sync’d up with Paul for this podcast interview. Paul is an award winning B2B marketing expert. He is Global Managing Director of Services and Social Marketing for Avaya, a global leader in enterprise communications, and co-author of Facebook Marketing for Dummies (Wiley 2009).
Published on Friday 30th of July 2010 04:59:03 AM
B2B Content Marketing for SMB Businesses : Inbound Marketing
Podcast interview with Kim Albee, President of Genoo. Why B2B SMBs should adopt a content marketing strategy, to engage with buyers and produce leads.Kim Albee is founder and President of Genoo, a marketing automation software company serving B2B SMB companies mostly in the U.S. Genoo provides tools to build micro-sites, do lead nurturing, lead...
Published on Friday 30th of July 2010 04:59:03 AM
Partnerpedia Views interviews Guy Kawasaki
While at Blogworld 2009 in Las Vegas, Partnerpedia's online community manager saw Guy Kawasaki chillin' on the Exhibit floor and approached him for a quick podcast on his thoughts on B2B social networking. Sorry if the sound quality is not that great on my part.
Published on Friday 30th of July 2010 04:59:03 AM
Integrated B2B marketing contact strategy
This podcast describes the IAS B2B Marketing approach to delivering an integrated contact strategy with the Web site at the heart of the digital marketing dialogue. It shows how all on-line and off-line channels can be fully integrated and connected to the Web site to ensure that highly targeted and relevant user journeys can be achieved based o...
Published on Friday 30th of July 2010 04:59:03 AM
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